Our Work

Challenge:

If you own a corporate jet, chances are you’ve heard of Gogo, a Colorado-based company that provides inflight Wi-Fi and connectivity solutions. Gogo wanted a compelling way to illustrate the technological expertise and craftsmanship that defines their luxury brand.

Solution:

We decided to turn a lens on a component of inflight connectivity that very few people ever see – a small, but mighty, black box that makes communications through the ether possible.

Day in the Life of a Box focuses on both the macro and the micro story, from Gogo’s flight simulation process, down to the minuscule circuitry that connects it all. This piece relied heavily on motion graphics to deliver tech-related content, and quickly identify proprietary features that differentiate Gogo’s product design.

Details:

This approach required a coordinated effort behind-the-scenes. Our Director of Photography, and dedicated team of motion-graphics and animation artists, worked together very closely. It was important to capture, and then animate, a visual story that truly communicated Gogo’s tech-focused message of precision and excellence.

While highly technical and efficient, the team at Gogo really prides themselves on bringing a personal touch to each and every box. The video captures this spirit by elevating that which, at first glance, may appear to be a just a mundane manufacturing process. Through the right lens, the mystery of the black box is transformed into a thing of beauty.

Challenge:

When journalist Sa’adia Khan returned from her 10-day trip to Pakistan, she handed us 347.48 GB of photos and videos. In turn, we were asked to concept and execute on a video that would educate current donors on where their money is being spent and encourage other prospective donors to contribute. Besides that, the creative approach was up to us. Challenge accepted!

Solution:

Our goal was to create something authentic, just like the photos and videos of the people and landscapes Sa’adia captured in Northern Pakistan. We felt the best way to tangibly tell this story was to create a travelogue using the media Sa’adia captured. To accomplish this, we designed a book that incorporated photographs and embellishments from Sa’adia’s trip. To top it off, we embedded video on to the page in post to really added a fantastical element to the piece.

Details:

The travelogue style video was a cool enough approach, but we chose to take it to the next level by making it a practical, stop motion project.

To accomplish this, we brought on a designer to layout each page.

Challenge:

Trimble, an innovator in the construction industry, wanted to feature their products in a way that was equally groundbreaking (pun intended).

Solution:

Trimble’s Machine Control Technology was used to create a professional freestyle motocross track in record time… from scratch! The project brought together social media giants to both construct and ride the course.

The result? An epic show, all captured by our team and served up by multiple distribution channels. A win-win all around.

Details:

This project (a “test run” for another event) was on an incredibly tight timeframe. The One Floor Up team worked with Trimble to plan and execute within 5 days.

Our 20-person production crew used 5 cameras on the ground, and one in the air, to get the most dynamic action shots – those FMX riders can really fly! Similarly, the concept was a giant leap forward for Trimble’s communications plan. They’re happy to have found an entertaining niche within sponsored content, rather than simply relying on conventional advertising efforts.