Building a strong marketing fund can be difficult, especially for new and startup businesses. Knowing where to allocate those marketing funds can make or break your business’s web presence – so how do you choose where to spend your marketing dollars?

Studio-created explainer videos may be costly, but the value of video will enhance your business potential more than any other visual marketing strategy available today. Your audience is ready and willing to consume beautiful, intriguing visual stories that enhance your brand.

Here’s how:

Showing your brand’s true value

A heavy investment of both time and funding will undoubtedly render you slightly biased in favor of your brand. Including a third party, like a video production company, in your marketing strategy can help you see beyond those biases and bring to light the true culture and strong skill set that your brand can bring to its audience.

Collaborating with another company provides an outside view to the story behind your brand. They can thoroughly assess your industry and clientele and then provide helpful feedback about the best ways to reach your target audience and highlight the strongest aspects of your business. Not only that, but they can suggest creative ideas that your team may not have yet considered.

Streamlining your brand’s message

When planning your visual marketing campaign, you may feel that time is important to delivering a full description of your band. Many companies plan for 2-5 minutes. With the millions of visual marketing strategies in play and at your audience’s fingertips today, it is important to consider your audience’s attention span.

Consulting a video production company on how to compress your video message will allow you to extract the most vital and attention-grabbing elements of your brand’s message and put those into play in a condensed 60 second (or less) video. Creating a simple message that highlights the key components of your company culture will keep your audience entertained and promote your brand’s message simply and in a way that potential customers will be able to easily recall.

A production studio will review your script and revise it to accentuate key words and phrases that exemplify your company’s unique and valuable services. They can also offer a hand in creating exciting visuals that will connect to the message that you want to deliver.

Organizing your project

Creating a 60 second video can take a skilled team hundreds of hours of work and revising. Everything from training actors, to creating and illustrating, motion graphics, audio and more, play intricate roles in the success of your visual storytelling project.

A video production company already has the assets and connections necessary to begin a full scale video project. By leveraging resources, your video production can effectively organize your project to ensure that you get the optimal return on your funding and resources. By understand how to proceed with complex production issues, to contacting their best motion graphics designer, your video production company can take the reigns on your project and make sure that you deliver your message in the most captivating way while using maximizing your resources.

Have you had a great experience working with a video production team? Please share it with us!