We make all sorts of video, from live action to live events and stop-motion animation to motion graphics but producing corporate video for our clients has become our bread and butter. As a result, we have learned what to do and what not to do. That said, we can’t stress enough how important it is that your corporate videos be not only high quality but also executed with the intent to sell your products and services. This is actually harder than it sounds. Using the power of video boosts your companies visibility to perspective clients both online and offline. Not to worry though, we’ve got some trade tips and tricks that can help you get the most out of your next corporate video.
1. Know Your Audience
The first step to creating a successful corporate video is determining who your audience will be. By researching through social media, forums and surveys you can gather a great deal of information about what your target audience is looking for or needs from your product or services.
2. Use Your Words Wisely
A surefire way to turn off an audience is by using a string of buzzwords and cartoonish images. People want to know, right away, what your product will do to solve a problem or make their lives easier. When creating the script for your video, consider what would grab your attention in the first 10 seconds of your video. For example, if your product is nonstick cookware, you could begin by asking, “How would you like to never have to scrub a dirty pan again?” Then, prove what you have stated or promised.
3. Be Crystal Clear
There’s nothing more frustrating than putting in the time to watch a video and not coming away understanding what the products/services are. We have found that many corporate videos are composed of information that do not tell the customer what the product offers or how it can change their lives. This is not only a waste of time and money but it doesn’t create trust in the consumer either.
To get your viewers interested from the minute your video begins, be very clear about your products and/or services. By the time your video ends, your viewers should want to try whatever you have to offer.
4. Quality Over Quantity
If you try to cram too many facts or too much information into a video, not only will your video be boring, but your audience might not even remember most of what you’ve told them. Rather than listing everything your company has accomplished during its history, have a satisfied customer share a testimony about how your product has solved a problem. When writing your script, be concise about the information that will most efficiently and accurately convey a happy customer’s story.
5. Know When To End
When thinking about how long your video should be, consider that the average attention span of most people today is only an alarming eight seconds, which is even shorter than the attention span of a goldfish! This is four seconds less than what it was 20 years ago. That’s why you want your video to be “short and sweet”.
This means you’ll need to make all your main points within a short amount of time. Rather than going past the running time, present the “bottom line” of your video. In other words, briefly summarize your main points.
6. Don’t Forget the CTA!
Lastly, always end a video with a CTA, or “Call to Action”. You want them to stay engaged long enough to follow through to your product. This could involve clicking on a link that leads people to signing up for a newsletter, free eBook, seminar or just having viewers give out their email addresses. Just be sure your instructions for whatever you want your audience to do are clear.
One Floor Up is your one-stop video production company and we film both nationwide and globally. For more information on how we can help your company in producing the highest quality corporate videos, contact us.
