Show ‘Em. Don’t Tell ‘Em.
Think about your favorite memories for a minute. Odds are they rarely involve someone, or something, talking at you about something you don’t really care much about. Instead, they most likely revolve around something you did/went to/participated in – e.g. a concert, a wedding, a sporting event, a party you threw, an awesome vacation. Or to sum it up – it was a great experience.
But a great experience doesn’t have to be relegated to the personal side of things. Businesses and brands can, and are, providing great experiences all the time in the form of Experiential Marketing. Or as I like to say, “Show ‘em. Don’t tell ‘em.” Full disclosure, a lot of other people have said this in some form or fashion, but I can’t remember their names right now, and I don’t have the time to source this quote. But whoever you are, thanks.
With the rise of cord cutting, dwindling TV spends, ad blockers, and let’s face it, about a million different distractions coming at us on a daily basis, brands need to find engaging ways to get in front of their desired audience and Experiential Marketing is a great way to do just that. And if you’re someone who needs an impressive stat to convince you, check this out – 70% of users become regular customers after an experiential marketing event.
Two of my favorites that I’ve been lucky enough to work on are the #tivoprank with School out of Boulder and the Windows Phone SXSW Party with Wexley School for Girls out of Seattle. Check them out at the links above for specifics, but in general, each of these experiences allowed us to engage our desired audiences in unique and unexpected ways, while still showing the benefits of the products. And that’s what Experiential Marketing is really all about, keeping your audience on their toes and giving them something to remember long after they’ve left the engagement you’ve created.
If you’re in the B2B or corporate space, never fear, Experiential Marketing isn’t exclusive to the consumer world. There are amazing opportunities to create some incredibly cool stuff for you too. Case in point, this campaign from Volvo for their commercial grade truck line. Not only was it a great experience for the star of the piece and those involved, but it turned into a fantastic video that’s garnered almost 15 million views.
Which leads me to another point, most Experiential events can generate some incredible video content. I mean after all, One Floor Up did get started as a video production company. And that’s why our move into Experiential Marketing is a great next step in the evolution of our business and one we’re excited to offer our current and future clients.
So by all means, if you need an excellent video or Experiential campaign for your business, give us a call. We’d love to create the perfect experience (or video) for you.
