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Case Study

Crocs – Lite Ride Shoe Launch Video
Case Study Thumbnail - Crocs

Challenge:

Make a shoe brand that most people don’t associate with high fashion, sexy and techy, just that.

Solution:

Crocs came to the table with a rough idea for the spot which had legs, so we took it, enhanced it and brought it to life. But as with all things here at One Floor Up, making it good wasn’t good enough. We had to make it great.

Details:

Capturing enough footage for a :15 teaser, a :30 hero and some social media cut downs, we shot as much of the real shoe as possible, relying minimally on CGI, so our audience could see first-hand just how beautiful this shoe is. Filming for 2 full days over at Manmade Studios, we captured hours upon hours of footage, grabbing as many angles, set-ups, moves and lighting schemes as we could. No smoke and mirrors, no BS, just pure, real, LiteRide goodness. Play

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  • As you might know, we are giving away a FREE video to a lucky Non-Profit in Colorado. We had so many great submissions and we are having a hard time narrowing it down to one winner! We need your help. Please tell us stories about these non-profits below and tell us why we should vote for them!

    Community Grief Center
    The Action Center
    Imagination Library of Denver
    We Don't Waste
    SafeHouse Denver, Inc.
    Children’s Hospital Colorado
    Hearts 'N' Hands Work Enrichment
    DOVE: Deaf Overcoming Violence through Empowerment
    Hunger Free Colorado

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  • Thank you to all the amazing Non-Profit Organizations that submitted their stories to us for a free video! We are preparing to share the stories with our team and take a vote. Watch for an announcement of the winner next week! #nonprofitdenver #videoproduction #givingback

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